The Influence of E-Trust and E-Satisfaction on Customer E-Loyalty toward Online Shop in E-Marketplace during Pandemic Covid-19
نویسندگان
چکیده
Pandemic COVID-19 encouraged Indonesia retail migrate their business to e-commerce, especially e-marketplace or online shop. The aim of this study is examine the relationship e-trust and e-satisfaction in building e-loyalty. This also aims impact e-coupon, information quality financial risk on e-satisfaction. one few studies that e-satisfaction, e-trust, e-loyalty simultaneously. population consumers already shopping through e-marketplace. employs a structural equation model (SEM) PLS analyze research data. uses non-probability – quota sampling collect samples were collected questionnaires from 423 shop customers Indonesia. result found are essential factors developing e- loyalty toward Indonesia's pandemic COVID-19. e-coupon have an role e-trust. finding has theory practical implications.
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ژورنال
عنوان ژورنال: E3S web of conferences
سال: 2023
ISSN: ['2555-0403', '2267-1242']
DOI: https://doi.org/10.1051/e3sconf/202338803001